Case Studies

  • Coach+ Case Study Preview

    A smartphone app for better one-to-one coaching

    Coach+ enables freelance tutors, advisors, sports coaches, and their clients to connect, schedule one-on-one meetings, and share organized notes in one convenient place.

  • BikeNYC Case Study Preview

    A proposal for a revamped bikeshare system

    This reenvisioning of the New York City service features a touchscreen dashboard at each bicycle dock for users to enter their access code along with an enhanced mobile phone app.

  • IF List Case Study Preview
    The Imagine Film List

    A community platform for movie and TV ideas

    The IF List (, was the premiere platform for movie ideas and dreamcasting — a user-generated database and social network for authors, actors, and fans to promote and inspire stories to become movies and TV shows, and to nominate actors and filmmakers for roles.

  • ZergNet Case Study Preview

    Website designs for six high-traffic media brands

    I designed the interfaces of six editorial/ news sites —,,,,, and — with content spanning movies, entertainment, women’s lifestyle, food, and gaming.